We provide expert strategic marketing and sales consultancy for the heavy industrial sectors

Sea Green Advisory helps companies develop clear sales & go-to-market strategies that drive profits & move metrics forward

WE HELP BUSINESSES SUCH AS

Yellow and black CAT semi truck with a red flatbed trailer carrying a yellow CAT 140H motor grader in a dry grassy field under a clear blue sky.

OEMs of Heavy Industrial Machinery

Sea Green Advisory helps OEMs sharpen market focus, dealer strategy and product launches, turning complex portfolios into clear offers dealers can sell and customers understand.

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Yellow CAT 972H wheel loader loading gravel into a white dump truck at a quarry site with dirt piles and cloudy sky in the background.

Industrial & Mechanical Companies

From trailers, trucks, heavy plant & equipment and more, Sea Green Advisory help improve sales performance, margins and mix, by tuning go-to-market, pipeline and pricing to win more of the right fleet and owner-driver business.

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Map showing a city with highways and roads marked, featuring six green location pins spread across different neighborhoods.

Dealers & Distributor Networks

Sea Green Advisory works with dealerships and distributors to align strategy,  so you strengthen key stakeholder relationships and execute a clear commercial plan.

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Warehouse worker in red overalls holding clipboard and checking inventory between metal shelves filled with parts.

Component & Parts Suppliers

For component and parts businesses, Sea Green Advisory focuses on moving inventory and growing repeat business by clarifying your position in the value chain and competing on more than just price.

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THE FOUNDER

Glen Sharman brings decades of industry experience

Smiling man in a blue checkered shirt with arms crossed standing in a warehouse with trucks in the background.

Glen has spent his career understanding the dynamics of heavy industrial and commercial vehicle industries.

His approach is direct, grounded in real-world experience, and focused on delivering measurable results for businesses that design, sell, move or maintain heavy equipment and commercial vehicles.

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LEADING COMPANIES GLEN HAS WORK WORKED FOR

THE PROCESS

We begin with understanding your
fundamentals & targets

Every operation has its own constraints, challenges and opportunities. Glen approaches each engagement by first learning how your business actually runs, not how it looks on paper.

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Listen, Observe, Learn

Understand the real constraints and opportunities in your operation.

Develop Clear Goals & Actions

Understand the real constraints and opportunities in your operation.

Measure, React, & Refine

Understand the real constraints and opportunities in your operation.

Act Decisively, 
then Implement

Implement changes that produce results your team can measure and sustain.

WHY “SEA GREEN” ADVISORY?

Inspired by our nearby seas, our advice is always crystal-clear & in-depth.

Want clarity & confidence to make strong decisions?

Sea Green Advisory provides deeply considered tactical advice for every client - offering strategic clarity for sales, marketing, and executive teams.

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OUR INSPIRATION- THE NEARBY SEAS

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We always deliver success for our clients

Sea Green Advisory work is project-based tailored to each business. Most engagements focus on the following areas to drive profits and growth.

"I had the privilege of working with Glen during some very challenging times in the world economy, and more recently, in the Australian economy. In this regard, Glen has truly been the man for all seasons, a great addition to any team.....good times and bad. Highly recommended!"
Tom. C
Navistar
"Glen is a strong marketer with a unique blend of creative and execution skills, who understands the value of building & leveraging strong industry & stakeholder relationships to maximize outcomes"
Bill F
Caterpillar

Ready to chat strategy?

Book a zero obligation chat to see if we’re a good fit for success. We’re ready any time.

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