Industrial and commercial vehicle specialist with a focus on clear strategy and practical sales execution.
I’ve spent over 20 years in and around heavy vehicles, equipment and industrial products — leading sales, marketing and strategy across brands in Australia and overseas.
Sea Green Advisory is how I bring that experience to a wide range of clients who want practical support, not a full-time headcount.
• Founder &Principal Consultant
• General Manager,
• State Sales Manager
• National Marketing Manager
• General Manager Sales and Marketing
• Director of Sales, Marketing, & Business Development
• Brand & Business Development Manager
• Marketing & Communication Sales Manager
• Marketing & Corporate Strategy
It's easy to get lost in day-to-day noise, product complexity and internal demands.
My role is to help you see clearly beneath the surface.
I help you clarify where you’re going and how to get there.
I help you consider the market & internal dynamics in depth - for optimal performance.
I help you focus your limited resources and help you to decide what to stop doing.
I help you focus on taking actions to improve that your bottom line.
I’ll tell you what I see, without the buzzwords.
I spend time with your people, not just in presentations.
Day-rate project work, short period sprints, or periodic check-ins tailored to your priorities.
I work with a small number of clients so I can stay involved, not just delegate to juniors.
Book a zero obligation chat to see if we’re a good fit for success. We’re ready any time.
Have a chat