SERVICES

Project-based consulting tailored to your industrial or commercial vehicle business.

Sea Green Advisory offer a range of services to dramatically increase your profitability, productivity, and market presence in your market.

Five CAT semi trucks in silver, yellow, blue, and red lined up on a highway under a metal overhead structure at dusk.

SERVICES

Sales & marketing channels

For many industrial businesses, the sales engine is running hard — but not always in the right direction.

I help you understand what’s really happening across your pipeline, people and channels, and where you can win more of the right deals.

Typical work includes:

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Reviewing sales structure, roles and performance

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Analysing pipeline, pricing and conversion

Assessing dealer and channel effectiveness

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Shadowing key meetings and ride-alongs

Providing practical recommendations and coaching for your team

Have a chat
Smiling man in a blue striped shirt holding a tablet inside a truck repair garage with large trucks in the background.

SERVICES

Marketing & brand strategy

If you sell multiple products across multiple segments, it’s easy for your brand and messaging to become blurred.

I work with leadership and marketing teams to:

Clarify your positioning and value proposition

Map your markets, segments and opportunities

Decarbonisation marketing strategies

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Simplify your brand architecture (products, sub-brands, ranges)

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Develop practical marketing plans your internal or external teams can execute

Have a chat
Two semi-trucks parked side by side on the roadside with trailers featuring vibrant Aboriginal dot paintings.

SERVICES

Go-to-market for new products

Launching a new product — especially something innovative or niche — demands more than a brochure and a sales memo.

This is particularly valuable for businesses introducing new technologies or entering adjacent markets.

I support your go-to-market by:

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Assessing market size, segments and pricing options

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Helping you shape the offer and messaging for each segment

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Equipping dealers and sales teams with the right tools and narratives

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Creating feedback loops from early customers back to product and leadership

Providing practical recommendations and coaching for your team

Have a chat
Green CAT semi-truck driving on a highway near a city with tall buildings.

SERVICES

Sustainable Profits

If you sell multiple products across multiple segments, it’s easy for your brand and messaging to become blurred.

I work with leadership and marketing teams to:

Clarify your positioning and value proposition

Map your markets, segments and opportunities

erase

Simplify your brand architecture (products, sub-brands, ranges)

catalog

Develop practical marketing plans your internal or external teams can execute

Have a chat
Large parking lot filled with rows of white and red trucks, surrounded by industrial buildings under a clear blue sky.

EXPECTATIONS

How I work with clients

Depending on your needs, we structure work as:

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Diagnostic audits – project day-rate work to get a asses your business

Short period sprints – focused on a small number of priorities

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Ongoing advisory – set days per month for leadership & sales support

Direct conversation

I’ll tell you what I see, without the buzzwords.

Hands-on approach

I spend time with your people, not just in presentations.

Flexible structure

Day-rate project work, short period sprints, or periodic check-ins tailored to your priorities.

Limited client roster

I work with a small number of clients so I can stay involved, not just delegate to juniors.

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We always deliver success for our clients

Sea Green Advisory work is project-based tailored to each business. Most engagements focus on the following areas to drive profits and growth.

"I had the privilege of working with Glen during some very challenging times in the world economy, and more recently, in the Australian economy. In this regard, Glen has truly been the man for all seasons, a great addition to any team.....good times and bad. Highly recommended!"
Tom. C
Navistar
"Glen is a strong marketer with a unique blend of creative and execution skills, who understands the value of building & leveraging strong industry & stakeholder relationships to maximize outcomes"
Bill F
Caterpillar

Ready to chat strategy?

Book a zero obligation chat to see if we’re a good fit for success. We’re ready any time.

Have a chat
White semi-truck driving on a highway at sunset with blurred motion effect.